CPG manufacturers need to create a greater sense of integration with buyers. The days of just selling across the desk with a PowerPoint presentation are over, he says. Today if manufacturers want to get proper price and brand positioning, it's imperative they take a more integrated approach to market with the buyer.

Today, Generations X and Y are redefining and challenging the accepted ways of doing business throughout the world. Digital Business disciplines are naturally embedded in our future leaders as they are the digital natives in a world currently dominated by digital novices.

Digital business will reinvent the future of the warehouse clubs, its vendors and members. The adoption of a digital business model is the next significant paradigm shift that combines the benefits of TQM (total quality management), ABC (activity-based costing) and process reengineering.

Marketers, Agencies, Others Show What They've Learned About Connecting With Consumers on Multiple Media...

One of the most classic brand names in produce, dating almost to the era when the modern supermarket was created, is Chiquita. It was introduced in 1944, along with the Miss Chiquita character and that famous jingle. The Chiquita label has been expanded beyond bananas to a cornucopia of fresh fruits, including pineapple, grapes and melons...

When it comes to consumer packaged goods, manufacturers say convenience is the name of the game. Knucklemuck. It's the sticky, gooey residue that coats your knuckles and the back of your hand when you dig a scoop into an ice cream container to scrape the dregs on the bottom. The folks at Wells' Dairy say knucklemuck is a thing of the past...

Higher education is increasingly important to effectiveness—and career success—in food marketing and retailing. Real World 101 is still being taught on selling floors across the country. But for a retailing executive to make his or her mark in today's rapidly changing business world, that course needs to be supplemented with a university degree and continuing education...

Over the past 10 years, Glenn Llopis has examined how organizations (large and small) designate management accountability for the warehouse club business. Our findings have been astonishing, as warehouse club management has ranged from one person to a fully designated club team or department...