This workshop program is lead by Glenn Llopis, former C-suite executive, bestselling author and contributing leadership writer to Forbes, Harvard Business Review and Huffington Post.
Island Hotel
690 Newport Center Drive
Newport Beach, CA
February 26-27, 2015 8:00am-5:30pm
"Genuine, Infectious, and Disarmingly Engaging" - Anthony L. Almada , Founder - EAS Nutrition “An amazing and transformational leadership learning experience.” - Tatiana Rocha, District Team Leader - Target
Reclaim Your Leadership Identity!

The uncertainty of the post-2008 economy has demanded more from the workforce. All too often, leaders have been forced to sacrifice their own identities in the rush of business necessity. Leadership can no longer live in a highly-structured, overly-defined box of silos, but rather must move into an interconnected, boundary-less ecosystem of diverse minds, ideas, and ideals – where it’s more about the role your personal brand plays rather than your job description alone. As such, leaders are now eager to reclaim those personal identities as the economy improves and opportunities return.

In order for organizations to recruit and retain top leadership talent, they must enable them with a leadership brand identity that matters.

A leader’s brand represents the totality of what an individual can contribute to the workplace for the advancement and betterment of a healthier whole. It’s about defining what other can expect from your leadership; the standards for performance responsibility, and accountability.

The identity reclamation process begins by allowing leaders to serve as a natural extension of the corporate brand – allowing them to fully leverage their impact and influence both internally and externally. Effectively leading others is a matter of influence and developing this critical capacity requires leaders to continually invest time and energy into reconsidering and recalibrating how they are present with, and perceived by others.

Leaders must be more authentic, purposeful, and innovation-minded than ever before. In turn, this requires leaders to take charge of their own personal brands – with their personal brands representing the totality of what an individual can contribute to the growth of their direct reports, teams, and organizations.

Based on a survey conducted by the Glenn Llopis Group (GLG), less than 15% of leaders have truly defined their personal brands and less than 5% are living them consistently at work each and every day. Why? It can be extremely challenging and it requires a tremendous amount of self-awareness, action, and accountability.

Additionally, 70% of leaders believe they have defined their personal brands and 50% believe they are living them. But when you “peel-back-the-onion,” you realize that their focus was centered on self-promotion rather than a commitment to advancing themselves by serving others.

The Six Characteristics of the 21st Century Leader

Developing your personal brand as leader is essential for the advancement, development and growth of your career, the organization you serve and that of others. Unfortunately, personal branding has become a “commoditized” term that has lost its intention as leaders and employees alike have irresponsibly used social media platforms to build their professional network and increase their relevancy. While this approach may increase their market value for their personal brands in the short term is it also short sided since the process of developing their true personal brands is a much bigger responsibility; a never-ending journey that extends well beyond social media and self-promotion.

Personal branding is about making a full-time commitment to the journey of defining yourself as a leader and how this will shape the manner in which you will serve others by consistently elevating your skills sets, capabilities, and industry know-how. Your personal brand should represent the value you are able to consistently deliver to those whom you are serving albeit employees, colleagues, clients, industry, board members, community, etc. This doesn’t mean that you should be creating awareness for your personal brand by showcasing your achievements and success stories. Managing your personal brand as a leader requires you to be a great role model, mentor, and “a platform” that others can depend upon.

At GLG, developing your personal brand encompasses our 21st century leadership characteristics that serve as a roadmap for success and ultimate significance. It serves as a tool that allows you to measure your ability to manage your personal brand and course correct along the way. To naturally thrive as a leader, you must become more aware of the following six characteristics in order for your personal brand to awaken its full potential.

See Opportunity in Everything Anticipate the Unexpected
Unleash Your Passionate Pursuits Live With an Entrepreneurial Spirit
Work With a Generous Purpose Lead to Leave a Legacy

These six characteristics serve as a lens to discover and develop your personal brand identity as a leader in support of GLG’s Personal Branding Framework:

Personal Branding Framework

Reap the Benefits

When you view your leadership personal brand as a trademark, you will continuously mold and shape it. Your personal brand is an asset that reinvents itself over time to the needs of the changing marketplace, evolving industry dynamics, your organization, and people you serve.

At GLG, we create a highly interactive learning experience that takes you through a journey of self-discovery and provides you with the tools and resources to ensure you continue to grow and develop well after the workshop. Our ultimate goal is to help you discover your personal brand as a leader and learn how to best use it to increase your leadership engagement, high-performance capabilities, and overall contributions to your organization's mission, goals, and values

The workshop’s high-impact courseware was designed and inspired by Glenn Llopis’ best-selling book, Earning Serendipity which participants will receive upon registration. Also, the six aforementioned characteristics are those that Mr. Llopis features in his popular leadership writings on Forbes that are read by millions of leaders annually.

This program also includes interactive pre-work assignment, plus a “one-on-one” coaching session with Mr. Llopis to optimally prepare you for the ultimate workshop experience.
Workshop Learnings and Takeaways

Through group-think situational analyses, case studies and pre-work assessments, participants will:

Learn how and why personal branding is no longer about self-promotion, but about trusting yourself to be a more effective leader and make your voice and identity respected
Seamlessly deliver the most genuine executive presence that represents who you are and what you stand for
Align your leadership role and responsibilities to more authentically amplify and create greater impact and influence
Create your personal brand leadership value proposition
Manage your personal brand by continually refining the answers to four critical questions that serve as the foundation for ultimate workplace success and significance
Learn the four skills to elevate your career and organization and how your personal brand can create a workplace culture that fosters innovation and initiative
Experience our “speed branding” exercise where your colleagues and/or workshop participants will define your personal brand through their lens
Awaken your full potential by becoming your own personal brand manager

It’s time to start discovering your leadership impact and influence – and stop creating barriers to advancement.

“I wasn’t sure what to expect and the program greatly exceeded my expectations. What a tremendous, eye-opening experience!” - Christina Lewis , VP – Catamaran
GLG Workshop Participants Have Included:
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