(Irvine, California — July 1, 2006) Glenn Llopis & Associates recently announced a partnership between Luna Rossa Corporation and Safeway, Inc. that will deliver high grade ready-to-eat gourmet vegetables to consumers under the store's highly-recognized premium brand, Safeway Select. The partnership formulates a proprietary marketing opportunity for one of the largest food and drug retailers in North America.

We are very proud to partner with Safeway in this new venture as it represents the "organizational alignment" we seek as gourmet food market leaders," said Glenn Llopis, Senior Managing Director of Luna Rossa Corporation, and Principal, Glenn Llopis & Associates. "We are taking a 'flavor profile' marketing approach designed to stimulate product demand through increased consumption. This strategy will include promoting usage and recipe applications specifically driven by the product's taste and freshness attributes, enabling us to more effectively reach our consumers and increase category growth.

Luna Rossa Corporation, a family-owned business founded in 1997 to "bring old world flavor and exceptional quality to the world," will share with Safeway, Inc., its proprietary line of gourmet vegetable products, packed in 12-ounce jars, and consisting of marinated artichokes crowns, roasted red peppers, and Mediterranean salad.

Safeway will reinforce the goal of optimizing product uses and feature its quality attributes by cross merchandising the line through multiple in-store locations including, deli, seafood, bakery, and other complementary departments. Product demand will also be generated through "bundling promotions" that feature several complementary Safeway Select brand items as part of the store's "Ingredients for Life" campaign designed to assist consumers with simple meal preparation.

Safeway will launch the program across all 1,551 of its United States store locations by August 2006.

For more information, please contact Glenn Llopis at 714-582-5862, gllopis@glennllopis.com, or visit www.lunarossa.com.

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Based in Irvine, California, Glenn Llopis & Associates provides expertise in branding, organizational alignment, and hidden equity performance for companies striving to achieve global market leadership though the formation of new business ventures. Llopis has contributed to the success of small, middle-market, and Fortune 500 companies across three continents