(Irvine, Calif. - February 15, 2007) - Digital Brand Group, Inc. (DBG) defines Digital Business as the convergence of business intelligence and innovative technology solutions to form a singular business model for companies that seek profitable digital brand presence. According to DBG's Chief Strategy Officer Glenn Llopis, "A Digital Business platform is the ultimate solution for companies & industries in search of stable growth, brand equity optimization and long-term business sustainability." The "digital buzz" is starting to unfold amongst every major business and advertising publication as new editorial sections now explore the features & benefits of supporting a digital strategy.

Since the late '80s, companies have adopted numerous strategic initiatives to improve their overall business performance that included total quality management and "re-engineering" to the focus on productivity increases, lean manufacturing and cost-cutting initiatives. Irvine, CA-based Digital Brand Group, Inc. (www.digitalbrandgroup.com) is poised to integrate its digital business platform with companies that are ready to make the jump into the digital age of marketing, sales and supply chain management. "Companies both large and small must accept that the days of traditional brand development are over," Llopis continues. "From organizational strategy design, new product development, and customer relationship management initiatives, digital business applications are essential for companies that want to exist in the next 5 years without falling victim to consolidation."

The business landscape has changed and it's been influenced by the digital age and the Generation X and Y groups of digital natives who have been nurtured by the internet. According to DBG's Vice President of Innovation Eric Jacks, "digital identity is on the rise as it is just too powerful to be ignored by any company that seeks to connect and associate with online consumer community. As an example, Greyhound Bus Lines successfully deployed a digital brand strategy (www.letsgodog.com) that allows them to refresh their brand relevance with existing consumers while aligning their new digital identity with the digital natives whose disposable income power is stronger than ever. Digital branding is not just a generational strategy; it's a forward-thinking approach that finally bridges the gap between CEO's and CIO's." Jacks concludes.

For more information, please contact Glenn Llopis at (949) 690-7553 or visit www.digitalbrandgroup.com.

About Digital Brand Group (DBG)

DBG is a business and technology company specializing in the design, implementation and sustainability of digital brands through digital business platforms. We transform traditional "brick and mortar" organizations and new business ventures into fully integrated online virtual companies through their Digital Business Platform. DBG is a "think-tank" of creators and innovators that strive to develop market leaders across industries.